This start of the semester was also a complete success! Thanks to cross-channel promotion, we were present with the young target group via various channels.
Spotlight: Our Cider Partner Möhl Cider Clan
Our annual samplings pick up the young generations directly and immediately in their environment.
Companies have to find new ways to be trendy with Generation Z. That is clear. Unfortunately, classic economic theories do not often work with Generation Z. That is why the approach can sometimes be rather unconventional.