Published on November 14, 2022

The start of the semester with cashyou – a success story!

This start of the semester was also a complete success! Thanks to cross-channel promotion, we were present with the young target group via various channels.

This year in September was once again the big start of the new semester at Swiss colleges and universities. The cross-media start-of-semester campaign by cashyou was a complete success and was very well received again this year!

We have thus directly reached 280,000 contacts of the young target group. Wow!

How did we achieve this? Through our cross-media campaign. This is what we did:

  • In-app activation of regional flash deals in the cashyou app.
  • Flyerings with push to the regional offers directly on campus in cooperation with the local promoters and student bodies
  • Offer communication via our cashyou micro-influencers
  • Communication of national offers via large cashyou ambassadors/influencers
  • Distribution of the cashyou bag with print directly to students on campus
  • Cool TikTok videos, social media conversions and newsletter distribution to the cashyou community
Social media presence, in-app campaign, TikTok and flyering

This has paid off! We reached number 3 in the charts in the App Store.

App Store ranking and reviews